There is so much going on lately. Since we have been back things have been real crazy around the factory. We are preparing for our first ever fashion show that is coming up September 25th, going on during Women’s Fashion Week in Milan. We are working on new (FABULOUS) designs for Happiness to present at Women’s Fashion Week, shipping out orders all over the World from the winter collection, starting to set things up for the up and coming My Closet Melrose, working with collaborations, PR, distributors, boutiques, photo shoots, updating catalogues… you name it… shit a ton is going on! It’s truly amazing. We could not be happier to be so involved within the fashion industry and working with so many wonderful people from all over the World. From buyers to end customers…. everyone is seriously awesome! It’s a really beautiful feeling. Anyway, back to work. Just wrote this post quickly during my little lunch break. P.S.- that’s our office, and it’s a fucking disaster at the moment!!!! aaaaahhh!!! SEE MORE PICTURES HERE »

It’s Official! It’s Ours! Grazie a tutti. <3 <3 <3

September 1st, 2010 when dreams became reality. Hope to see all you shopping at the new My Closet Melrose! Coming very soon…

xxxo Eiman Hamza

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August Top 5 done a little differently. Enjoy. <3

Songs:

1. Katy Perry “Teenage Dream”

2. Static Revenger & Richard Vission Ft. Luciana “I like That”

3. Usher Ft. Pitbull ” DJ Got Us Falling In Love Again”

4. Michael Scarpellini “???????!!!!!!!!!!!”

5. Michael Scarpellini’s version of  ”Baila Morena”

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The latest news (bad news however) on American Apparel inspired me to post my recent trip to the factory in Downtown L.A. Brand owner, Dov Charney, built American Apparel and made it a powerhouse just within seven years! It started off as a wholesale business and rapidly became a basic in every single trend setters closet. With vertically integrated retail stores all over the world they are now close to filing for bankruptcy. I have read articles that say “American Apparel is going down as a legendary brand failure.”  Some articles are titled “Death of the hipster.” So so sad. I hope they can somehow recover… although I have my little beliefs on them… like the quality is total shit, they overprice their pieces super duper high. Working in production, having a factory in Rimini, Italy… we see the fabrics, the cuts, what goes into production, how to make everything… and lets just say the markup on American Apparel items are FAT!!!! However, they are awesome & I love them. So I am sad to hear all this bankruptcy news… tear. SEE MORE PICTURES HERE »

One of my favorite streets in Los Angeles is the beautiful Abbot Kinney. I was introduced to this artistic street a few years ago when I worked with 944 Magazine and we held a huge event at photographer Steve Shaw’s house located right on Abbot Kinney. Ever since then it has been a street I have visited very often.  The street is filled with beautiful art galleries, cute high end boutiques, vintage shops, and the people are very much hippy and relaxed. It also holds one of my favorite pizza places EVER! It’s called The Abbot’s Pizza Company…. seriously AMAZING pizza!!! They have this spicy sauce to dip the pizza in… it is to die for! I usually get the salad pizza… it’s a must try! mmmmmm. SEE MORE PICTURES HERE »

Good Morning Sunday… It’s a beautiful day to plan for the beautiful week ahead of us all. <3

Buongiorno Domenica… una bella giornata per programmare una bella settimana. <3

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HERE IS THE VIDEO OF MY TRIP TO SARDINIA WITH GABRY. ENJOY… <3

MEMORIES. MEMORIES. MEMORIES.

Here are pix from last Sunday spent at Paradise Cove in Malibu. K… Randoms but….HOW HOT WAS IT TODAY?!?!?! O-EM-GEEEEE. L.A. was on fire! I spent the day running errands and taking care of some important business related things. Tonight dinner with my family & friends and then FINALLY a MOVIE… IN ENGLISH!!!! I cannot wait! haha I swear it’s the smallest things this little life offers us that gets me super excited. SEE MORE PICTURES HERE »

I love sushi. I could have sushi every damn day! Tonight a lovely dinner at sushi Roku with my amor. One of the things I miss most when I go back to Italy is my L.A. sushiiiiiii. <3 yummy yummy! P.S- Tomorrow something BIG is going to take place. I cannot even wait to share!!!! Ciao friends…

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Today my Italian rents leave back to Italy. I’m sad… because 1. we had a lot of fun together, 2. now I feel my trip is coming to an end… one more week and 3. It’s back to work soon… very soon!. We have a ton of things to do these next few months, I am def. not looking forward to it. Well… no I lied. I’m looking forward to it because there are so many dreams coming true…. Who ever said they come easy??

My sister Sam & I on Main Street. Photographed by sister Dee. On Main Street.

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